News and views about Online Marketing related matters
Back in January 2013, the Guardian published a piece about a scheme (entitled “buddying”) that granted access to the heart of government to various multinational companies. It seemed like lobbying on steroids, so I contacted one of the authors of the piece (James Ball) to find out what data the story was based upon…
Visually disruptive overlays are the new pop-up. You know the things I mean – you’ve followed a link to what looks like an interesting article, but as soon as you load the page the content you actually want to see is covered by a semi-transparent overlay exhorting you to profess your undying love for the […]
Finally, the D3 book is out, a book that focuses on how to write reusable D3 using a component and module based approach, and a book that also provides a very detailed thoroughly worked up example (as well as a large set of other examples). Moving To a Model-View-Controller Model One of the key impacts […]
Following on from our piece in this week’s Marketing Week we wanted to continue the discussion regarding creativity and experimentation, particularly relating to website content and how this can increase your number of visitors. Why Experiment? The use of data analysis and research using tools like Google Analytics and focus groups is an essential part […]
Product pages are absolutely key pages on an e-commerce site – these are the pages that can actually generate meaningful profit. Consequently, we want these pages to perform well in natural search.
Bounce rates seem relatively simple to understand, but more subtle questions can lurk beneath the surface. We dig into some of the issues involved Bounce Rates Firstly, what is a bounce? Very simply, someone visits a URL on your site (say from a search engine), does not visit any other URL, and then leaves to […]
Brighton SEO is one of the biggest SEO conferences in the UK, if not in Europe, it’s got a great and lively atmosphere, and it’s also free.
A few days after Brighton SEO, Roland will also be talking on an expert panel, “Killer Keyword Research” at another conference, ionsearch on April 18th 2012. The panel features people from various parts of the world of natural search consultancy (SEO), so the discussions should be interesting. Roland will particularly be interested in discussing how […]
We’re delighted to announce that Roland Dunn will be speaking at Brighton SEO (in Brighton, UK – hence the name), giving a short talk into research into searchbots, what they do, and why it is important. For example, it is quite possible that Googlebot may not index all of your content. The talk will look […]
A brand is simply how your business is perceived by your customers. It is your company’s ethos or personality. It is what makes you different and hopefully better than your competition. What makes a good brand? A good brand is thus not simply an attractive logo to put on all your outgoing material, it comes […]
