News & Views

Is Google’s AdWords Guilty of Racial Profiling? No, not really…

A recent paper by Dr Latanya Sweeney of Harvard seems to suggest that Google’s AdSense ad delivery network is guilty of racial discrimination when displaying ads (although it’s actually talking about AdWords). This has led to a whole bunch of articles appearing over the web today covering the original paper with varying degrees of accuracy and accusatory […]

How Google is Using Multiple Elements of a Page to Construct Search Results

Roland discusses how Google is choosing from all items of content on a page to construct search results, and discusses the implications for site owners. The Fall of Title and Meta Description Tags We recently build a website (http://www.peachproperty.de/) for the German arm of one of our clients, the Peach Property Group. Previously we’d also […]

What is caching and when should I use it?

Paul attempts to demystify what page caching is (in the context of WordPress plugins like W3 Total Cache, WP Super Cache and Quick Cache) and if you should be using it. I was involved in a discussion on the ‘WordPress Experts’ group on LinkedIn recently about which cache plugins people would recommend when using WordPress, […]

The User’s Eye View: Why should you care if Google knows what you do?

Have you ever known exactly what you’re looking for, exactly the company you’re after, only to type in numerous different increasingly more desperate phrases in to Google to not find what you want? I have, and it’s very, very annoying.  Nothing makes me less likely to use a company’s services than wasting my time before […]

Nominee: The British-Swiss Business Awards

Refined Practice is proud to announce that we are a nominee for the British-Swiss Business Awards 2012 in the “Most Promising New Business/ Entrepreneur” category. Now in their second year, the awards celebrate outstanding achievement in the British-Swiss business community. Given that Refined Practice is based in Zurich and London they seem like the perfect […]

30 Minutes to Refine Your Website

Simple, free techniques you can use to check on the performance of your website. No technical knowledge required, just a desire to make the best of your online presence.