Is Google’s AdWords Guilty of Racial Profiling? No, not really…

A recent paper by Dr Latanya Sweeney of Harvard seems to suggest that Google’s AdSense ad delivery network is guilty of racial discrimination when displaying ads (although it’s actually talking about AdWords). This has led to a whole bunch of articles appearing over the web today covering the original paper with varying degrees of accuracy and accusatory […]

Serif vs Sans-serif

Inspired by the infographic shown on Urbanfonts.com, we thought we’d throw in our two pence worth on this topic. So … Which is better to use and when, serif type or sans-serif type? This debate that has raged in the minds of designers (and procrastinating students) for decades. Is there a winner in this war? […]

Brief Trip to ionSearch 2013: Geo-location, E-Commerce and More

Another year, and another trip to ionSearch, a web optimisation conference up in Leeds, UK. This time sadly a brief visit, just the Thursday and only the latter half of it. You can probably still get a sense of what’s been happening via the #ionsearch hash tag. Multi-lingual Sites and Geo-Location I only saw a […]

Clients & Testimonials

We aim to achieve long-term results, working with clients to gradually change their online presence so that it creates the best possible impact. We can start from nothing or help steer an existing brand in the right direction depending on your company’s current situation.

Technical Consulting

Even companies with an in-house web team need a little help from time to time. Refined Practice specialise in solving those knotty online issues that you don’t have the time or experience to be able to easily fix yourself. We can provide strategic guidance on pretty much any online issue you can think of, helping […]

i-intelligence

About the project We worked with the team at i-intelligence to put together a multilingual website for their start-up open source intelligence company. In common with our work for many smaller businesses, as well as building and hosting a content managed website on their behalf, we also helped i-intelligence with their email and Google Apps […]

Rich & Immersive 3D Experiences on Digital Devices. Coming Soon?

Rich 3D on Our Desktops, Mobiles and More If we assume that Moore’s Law keeps on applying, it would seem safe to think that the digital devices that we use – desktop, phones, TV’s, even fridges – will become ever more powerful. And, we can therefore assume that the experiences that we can have on […]

Clearing the Ground – clean-up of search engine entries

If you already have a website, there will already be a number of entries in Google’s index for pages on your existing domain. Often we find that some of these entries may be for pages that are either not something you want to publicly advertise, should not be accessible as stand-alone pages, are remnants of […]