Advertising in Marketing Week

Refined Practice recently has an opportunity to advertise in Marketing Week, and below are photo’s of the advert and article. You can still read theĀ articleĀ onlineĀ which includes Roland’s viewpoint. If you’d like, please feel free to download a PDF of our advert for a closer look. If you would like us to help with any of […]

More SVN Code Snippets: Adding All New Files, Deleting All Removed Files

As we have mentioned before, we use Subversion to manage our codebase. That includes our WordPress set up with all its preferred and custom plugins. So, what’s the best way to update a plugin when it’s in your Subversion repository? The approach we take (which you might find handy) is to: Download the new version […]

Accessible Scroll-triggered Modal Overlay using jQuery

(or “How to put a visually disruptive overlay in front of your users without annoying them so much they instantly leave your site”) This is the techie companion post to our discussion on visually disruptive overlays AKA “those irritating pop-up things that seem to be everywhere nowadays”. It gives the technique we use on the […]

Relevance Analysis

Relevance analysis is a data-driven approach to determining what it is that your potential customers want from your business on the web, how content and the web site should be structured, and what terms and phrases should be used to appeal to your target market (this is essentially extremely detailed digital market research). Similar work […]

30 Minutes to Refine Your Website

Simple, free techniques you can use to check on the performance of your website. No technical knowledge required, just a desire to make the best of your online presence.

Never mind Facebook, connect me with your content!

I was quite interested reading the latest rant from David Mitchell as he managed to hit upon a pet hate of mine when it comes to the internet. In his article, Mitchell discusses ā€œVisit Englandā€ and their ā€œ101 things to do before you go abroadā€ list. In these times of economic woe Visit England should […]

Spear phishing down at the watering hole

We’re all aware that we should protect our details online, but this week news has reached the BBC (other news outlets are available!) about a new kind of ā€œhackingā€ run by ā€œThe Comment Groupā€ from China. How does it work? Well, they email you from what looks like a trusted address (say, someone inside your […]

An expensive (lack of) choice…

This week Microsoft have been fined 561m Euro by the competition commission at the EU for failing to promote web browsers from other companies (such as Mozilla’s Firefox) to their users, thereby helping to ensure that their own Internet Explorer remains the most used browser. Deal with Europeā€™s Competition Commission: You might read this and […]