Have you ever known exactly what you’re looking for, exactly the company you’re after, only to type in numerous different increasingly more desperate phrases in to Google to not find what you want? I have, and it’s very, very annoying. Nothing makes me less likely to use a company’s services than wasting my time before […]
The information architecture (IA) and user experience (UX) designs are a vital part of the web site design process. The IA defines how your new web site is going to be structured, and the UX designs show how each page should be laid out. Information architecture Using the results of the relevance analysis as well […]
About the project Refined Practice partners created a visual identity design for a new part of the All Souls Clubhouse who help older people in Central London. Other than the colours needing to fit with existing Clubhouse branding, the brief was pretty open. The light blue is from the original branding of the clubhouse and […]
Relevance analysis is a data-driven approach to determining what it is that your potential customers want from your business on the web, how content and the web site should be structured, and what terms and phrases should be used to appeal to your target market (this is essentially extremely detailed digital market research). Similar work […]
Simple, free techniques you can use to check on the performance of your website. No technical knowledge required, just a desire to make the best of your online presence.
I was quite interested reading the latest rant from David Mitchell as he managed to hit upon a pet hate of mine when it comes to the internet. In his article, Mitchell discusses “Visit England” and their “101 things to do before you go abroad” list. In these times of economic woe Visit England should […]
Good online brand design is about more than just visual impact. Let Refined Practice create you an online visual identity that is beautiful, usable and true to your brand.
Internet traffic from mobile phones and tablets has risen by nearly 1500% in just five years. Has your site gone mobile yet?
About the project We worked with the team at i-intelligence to put together a multilingual website for their start-up open source intelligence company. In common with our work for many smaller businesses, as well as building and hosting a content managed website on their behalf, we also helped i-intelligence with their email and Google Apps […]
We regularly develop custom WordPress plugins for our clients and also release them publicly when appropriate, such as our Simple Analytics integration plugin.
