A few days after Brighton SEO, Roland will also be talking on an expert panel, “Killer Keyword Research” at another conference, ionsearch on April 18th 2012. The panel features people from various parts of the world of natural search consultancy (SEO), so the discussions should be interesting. Roland will particularly be interested in discussing how […]
Have you ever known exactly what you’re looking for, exactly the company you’re after, only to type in numerous different increasingly more desperate phrases in to Google to not find what you want? I have, and it’s very, very annoying. Nothing makes me less likely to use a company’s services than wasting my time before […]
About the project Refined Practice partners created a visual identity design for a new part of the All Souls Clubhouse who help older people in Central London. Other than the colours needing to fit with existing Clubhouse branding, the brief was pretty open. The light blue is from the original branding of the clubhouse and […]
This week Microsoft have been fined 561m Euro by the competition commission at the EU for failing to promote web browsers from other companies (such as Mozilla’s Firefox) to their users, thereby helping to ensure that their own Internet Explorer remains the most used browser. Deal with Europe’s Competition Commission: You might read this and […]
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You may think that the layout of any particular design is purely left to the designers whim and, although some elements may be nicely aligned, mostly they are placed on the page or screen wherever the designer feels like it. In many cases you’d be right, but this is not how things should be … […]
Having built the new web site structure, it’s time to add the content, test and launch the website! Upload of Content Refined Practice can provide the labour required to upload the finished content into the new Content Management System if required, or you may prefer to do this yourselves. Pre-launch Testing As an extension of […]
The graphic design for your web site will stem from your brand identity (which may or may not need refining itself). Working with any brand guidelines that you have, we’ll take your brand’s visual cues and adapt them for the web. This process puts flesh onto the bones of the wireframes created as part of […]
Following on from our piece in this week’s Marketing Week we wanted to continue the discussion regarding creativity and experimentation, particularly relating to website content and how this can increase your number of visitors. Why Experiment? The use of data analysis and research using tools like Google Analytics and focus groups is an essential part […]
About the project We worked with ChipsAway Cambridge to put together a search engine marketing campaign. Working with the team at ChipsAway, we identified the key products and services to advertise that would give the best possible return on investment. We also put in place extensive tracking on the campaign to ensure that we could […]
