We’re delighted to announce that Roland Dunn will be speaking at Brighton SEO (in Brighton, UK – hence the name), giving a short talk into research into searchbots, what they do, and why it is important. For example, it is quite possible that Googlebot may not index all of your content. The talk will look […]
The information architecture (IA) and user experience (UX) designs are a vital part of the web site design process. The IA defines how your new web site is going to be structured, and the UX designs show how each page should be laid out. Information architecture Using the results of the relevance analysis as well […]
Back in January 2013, the Guardian published a piece about a scheme (entitled “buddying”) that granted access to the heart of government to various multinational companies. It seemed like lobbying on steroids, so I contacted one of the authors of the piece (James Ball) to find out what data the story was based upon…
A discussion of some of the techniques we used and the technical bits’n’pieces behind the visualisation of over 6,000 meetings between 100 UK government ministers and over 3,500 organisations.
About the project Refined Practice’s consultants have been working with CCL Online since 2009. Work has included a rigorous “Understand Relevance, Enhance Content” project, this means that we analysed hundreds of thousands of search queries relating to both CCL and their top competitors and used the results to focus how the website was written and […]
Having built the new web site structure, it’s time to add the content, test and launch the website! Upload of Content Refined Practice can provide the labour required to upload the finished content into the new Content Management System if required, or you may prefer to do this yourselves. Pre-launch Testing As an extension of […]
About the project We worked with ChipsAway Cambridge to put together a search engine marketing campaign. Working with the team at ChipsAway, we identified the key products and services to advertise that would give the best possible return on investment. We also put in place extensive tracking on the campaign to ensure that we could […]
Colin Hall – Design Consultant A Master of Design having studied Typography and Graphic Communication at The University of Reading, Colin has been involved in a broad range of design projects, from book publishing and print design to company brand creation and front-end web design. Working from South London in the UK, Colin is the creative engine behind […]
A brand is simply how your business is perceived by your customers. It is your company’s ethos or personality. It is what makes you different and hopefully better than your competition. What makes a good brand? A good brand is thus not simply an attractive logo to put on all your outgoing material, it comes […]
Do you feel that your website is not performing as well as it should, but can’t put your finger on why? Refined Practice can help! We’ve devised the Digital Checkup package as simple, low-cost introduction to the services we provide. Think of it as a handy review of your brand’s online presence as it stands. […]
