A discussion of some of the techniques we used and the technical bits’n’pieces behind the visualisation of over 6,000 meetings between 100 UK government ministers and over 3,500 organisations.
About the project Refined Practice’s consultants have been working with CCL Online since 2009. Work has included a rigorous “Understand Relevance, Enhance Content” project, this means that we analysed hundreds of thousands of search queries relating to both CCL and their top competitors and used the results to focus how the website was written and […]
About the project We worked with ChipsAway Cambridge to put together a search engine marketing campaign. Working with the team at ChipsAway, we identified the key products and services to advertise that would give the best possible return on investment. We also put in place extensive tracking on the campaign to ensure that we could […]
Online Presence Management Running an SME can be tough and you need to concentrate your skills where they can be most effective – providing the unique products and services that will make your business or charity a success. Let Refined Practice help by managing your online presence for you: website, email marketing, social media, Google […]
A brand is simply how your business is perceived by your customers. It is your company’s ethos or personality. It is what makes you different and hopefully better than your competition. What makes a good brand? A good brand is thus not simply an attractive logo to put on all your outgoing material, it comes […]
Perk up your alt text, make your focus visible and skip links with ease – a selection of old-but-new articles to help you refine your website.
Having laid the ground with our strategy work, relevance analysis, IA and UX design and graphics, it is time to begin the technical work of creating HTML pages for your new web site. At this stage in the web site design process we create a set of HTML/CSS code templates, which are tested on an array […]
No matter how good the planning, a number of issues will probably require a little attention in the first few weeks after launch. Refined Practice can provide ad-hoc support for those vital first few weeks to ensure all is going well with usability, URL redirection, search engine spidering, performance etc. Developing a new website and […]
About the project Leadership.is is a new leadership development consultancy run by Sytske Casimir. Sytske came to us needing a visual identity for her new brand along with business cards, letterheads and a website. We chose to use the typeface Brevia Light throughout this project as it is uncomplicated but has some interesting features and a […]
About the project Refined Practice started working with leading Swiss financial newspaper Finanz und Wirtschaft (part of the Tamedia group) in 2012. We provided assistance on a number of factors involved in the successful launch of their new website which reaches many thousands of readers on a daily basis. We continue to work with the […]
