A brand is simply how your business is perceived by your customers. It is your company’s ethos or personality. It is what makes you different and hopefully better than your competition. What makes a good brand? A good brand is thus not simply an attractive logo to put on all your outgoing material, it comes […]
Do you feel that your website is not performing as well as it should, but can’t put your finger on why? Refined Practice can help! We’ve devised the Digital Checkup package as simple, low-cost introduction to the services we provide. Think of it as a handy review of your brand’s online presence as it stands. […]
About the project Over an eighteen-month period Refined Practice’s consultants worked closely with internal content and technical teams, and external suppliers. Tasks and projects included optimisation of multiple channels, running workshops, executing competitor benchmarking activities, carrying out detailed “Understand Relevance and Enhance Content” projects. Over one six month period search traffic to a particular channel grew […]
About the project Over a period of two years Refined Practice’s Roland Dunn assisted Astley Clarke in restructuring and re-launching their website. During this time we improved visibility to search engines such as google, launched a US-focused section of the site and ran workshops for internal staff. What the client has to say… “Roland was […]
Perk up your alt text, make your focus visible and skip links with ease – a selection of old-but-new articles to help you refine your website.
When creating a new website, be it for a totally new project or to relaunch an existing site, the first and most important thing to do is to develop an online strategy. Instead of thinking “what things do I want” you need to think “what things do I want to achieve“. Refined Practice can work with […]
No matter how beautiful your web site design is, it will eventually be judged on its content. The content writing guide sets out how to write engaging, relevant content for your website. The relevance analysis provides a detailed examination of what potential customers are looking for on your web site, and as such directly informs […]
Having laid the ground with our strategy work, relevance analysis, IA and UX design and graphics, it is time to begin the technical work of creating HTML pages for your new web site. At this stage in the web site design process we create a set of HTML/CSS code templates, which are tested on an array […]
Once your information architecture and HTML/CSS templates are complete it is time to start building your new web site. There are a number of steps involved in turning the technical designs into a beautiful, working website. Server, hosting and CMS specification The first decision to be made is what kind of webserver setup you require, […]
No matter how good the planning, a number of issues will probably require a little attention in the first few weeks after launch. Refined Practice can provide ad-hoc support for those vital first few weeks to ensure all is going well with usability, URL redirection, search engine spidering, performance etc. Developing a new website and […]
