Jane Goodall’s Roots & Shoots UK

About the project Refined Practice’s consultants have been working with the Jane Goodall Institute (JGI) in the UK for a number of years to help promote and run the Roots & Shoots educational programme for young people. We worked with JGI to develop an online strategy for the programme based around a website where subscribed […]

Digital Checkup: How Does Your Online Presence Shape Up?

Do you feel that your website is not performing as well as it should, but can’t put your finger on why? Refined Practice can help! We’ve devised the Digital Checkup package as simple, low-cost introduction to the services we provide. Think of it as a handy review of your brand’s online presence as it stands. […]

Astley Clarke

About the project Over a period of two years Refined Practice’s Roland Dunn assisted Astley Clarke in restructuring and re-launching their website. During this time we improved visibility to search engines such as google, launched a US-focused section of the site and ran workshops for internal staff. What the client has to say… “Roland was […]

Content Writing Guide

No matter how beautiful your web site design is, it will eventually be judged on its content. The content writing guide sets out how to write engaging, relevant content for your website. The relevance analysis provides a detailed examination of what potential customers are looking for on your web site, and as such directly informs […]

HTML/CSS Templating

Having laid the ground with our strategy work, relevance analysis, IA and UX design and graphics, it is time to begin the technical work of creating HTML pages for your new web site. At this stage in the web site design process we create a set of HTML/CSS code templates, which are tested on an array […]

Leadership.is

About the project Leadership.is is a new leadership development consultancy run by Sytske Casimir. Sytske came to us needing a visual identity for her new brand along with business cards, letterheads and a website. We chose to use the typeface Brevia Light throughout this project as it is uncomplicated but has some interesting features and a […]

Finanz und Wirtschaft

About the project Refined Practice started working with leading Swiss financial newspaper Finanz und Wirtschaft (part of the Tamedia group) in 2012. We provided assistance on a number of factors involved in the successful launch of their new website which reaches many thousands of readers on a daily basis. We continue to work with the […]

Whizz-Kidz

About the project Refined Practice’s consultants have worked with leading UK charity Whizz-Kidz since 2009. We helped them to move their website to an easy to use WordPress platform, making it simple for them to update the content and post news stories themselves. Since then we’ve continued to host and support the site on our […]