How We Work We focus on getting measurable improvements to your online presence up and running right from the get-go. To make that happen we work quickly to gain a good understanding of your goals, resources, skills, etc. and then straightaway move on to implementing a series of small projects, each of which can make a […]
Do you feel that your website is not performing as well as it should, but can’t put your finger on why? Refined Practice can help! We’ve devised the Digital Checkup package as simple, low-cost introduction to the services we provide. Think of it as a handy review of your brand’s online presence as it stands. […]
About the project Over an eighteen-month period Refined Practice’s consultants worked closely with internal content and technical teams, and external suppliers. Tasks and projects included optimisation of multiple channels, running workshops, executing competitor benchmarking activities, carrying out detailed “Understand Relevance and Enhance Content” projects. Over one six month period search traffic to a particular channel grew […]
About the project Over a period of two years Refined Practice’s Roland Dunn assisted Astley Clarke in restructuring and re-launching their website. During this time we improved visibility to search engines such as google, launched a US-focused section of the site and ran workshops for internal staff. What the client has to say… “Roland was […]
No matter how beautiful your web site design is, it will eventually be judged on its content. The content writing guide sets out how to write engaging, relevant content for your website. The relevance analysis provides a detailed examination of what potential customers are looking for on your web site, and as such directly informs […]
We aim to achieve long-term results, working with clients to gradually change their online presence so that it creates the best possible impact. We can start from nothing or help steer an existing brand in the right direction depending on your company’s current situation.
Even companies with an in-house web team need a little help from time to time. Refined Practice specialise in solving those knotty online issues that you don’t have the time or experience to be able to easily fix yourself. We can provide strategic guidance on pretty much any online issue you can think of, helping […]
About the project Romance of Rust are in the classic car restoration business, repairing and restoring classic cars to their former glory. Forming a new business from the ashes of a former one it seemed appropriate to incorporate a phoenix somewhere. The brief was to design a logo which would fit with the heritage of car badge […]
The graphic design for your web site will stem from your brand identity (which may or may not need refining itself). Working with any brand guidelines that you have, we’ll take your brand’s visual cues and adapt them for the web. This process puts flesh onto the bones of the wireframes created as part of […]
About the project Visual identity design for a new company creating hand made silver jewelry – their style is modern with clean lines and organic shapes with colours based on those of a peacock. The lettering of the visual identity is an adapted version of the typeface Bodoni. Adding droplet style terminals to the S and […]
