No matter how beautiful your web site design is, it will eventually be judged on its content. The content writing guide sets out how to write engaging, relevant content for your website. The relevance analysis provides a detailed examination of what potential customers are looking for on your web site, and as such directly informs […]
We aim to achieve long-term results, working with clients to gradually change their online presence so that it creates the best possible impact. We can start from nothing or help steer an existing brand in the right direction depending on your company’s current situation.
APIS It’s rare to find a website today that doesn’t integrate with a third-party service of some sort. Let Paul guide you through connecting your site to the world, be it something as small as linking to a mailing list, or something more bespoke like pulling in real-time stock data or a many stage workflow […]
About the project Romance of Rust are in the classic car restoration business, repairing and restoring classic cars to their former glory. Forming a new business from the ashes of a former one it seemed appropriate to incorporate a phoenix somewhere. The brief was to design a logo which would fit with the heritage of car badge […]
The graphic design for your web site will stem from your brand identity (which may or may not need refining itself). Working with any brand guidelines that you have, we’ll take your brand’s visual cues and adapt them for the web. This process puts flesh onto the bones of the wireframes created as part of […]
About the project Visual identity design for a new company creating hand made silver jewelry – their style is modern with clean lines and organic shapes with colours based on those of a peacock. The lettering of the visual identity is an adapted version of the typeface Bodoni. Adding droplet style terminals to the S and […]
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About the project Refined Practice created a visual identity design including a logo and colours to be used in the design of business cards, letterheads and a website. Fresh Perspectives wanted to present their new company with a consistent look which conveys authority without being boring. The design of the visual identity package was to focus on what […]
Refined Practice is proud to announce that we are a nominee for the British-Swiss Business Awards 2012 in the “Most Promising New Business/ Entrepreneur” category. Now in their second year, the awards celebrate outstanding achievement in the British-Swiss business community. Given that Refined Practice is based in Zurich and London they seem like the perfect […]
About the project Refined Practice’s consultants have worked with leading UK charity Whizz-Kidz since 2009. We helped them to move their website to an easy to use WordPress platform, making it simple for them to update the content and post news stories themselves. Since then we’ve continued to host and support the site on our […]
