About the project Leadership.is is a new leadership development consultancy run by Sytske Casimir. Sytske came to us needing a visual identity for her new brand along with business cards, letterheads and a website. We chose to use the typeface Brevia Light throughout this project as it is uncomplicated but has some interesting features and a […]
About the project Refined Practice started working with leading Swiss financial newspaper Finanz und Wirtschaft (part of the Tamedia group) in 2012. We provided assistance on a number of factors involved in the successful launch of their new website which reaches many thousands of readers on a daily basis. We continue to work with the […]
About the project Refined Practice’s consultants have worked with leading UK charity Whizz-Kidz since 2009. We helped them to move their website to an easy to use WordPress platform, making it simple for them to update the content and post news stories themselves. Since then we’ve continued to host and support the site on our […]
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Visually disruptive overlays are the new pop-up. You know the things I mean – you’ve followed a link to what looks like an interesting article, but as soon as you load the page the content you actually want to see is covered by a semi-transparent overlay exhorting you to profess your undying love for the […]
How We Work We focus on getting measurable improvements to your online presence up and running right from the get-go. To make that happen we work quickly to gain a good understanding of your goals, resources, skills, etc. and then straightaway move on to implementing a series of small projects, each of which can make a […]
About the project Over an eighteen-month period Refined Practice’s consultants worked closely with internal content and technical teams, and external suppliers. Tasks and projects included optimisation of multiple channels, running workshops, executing competitor benchmarking activities, carrying out detailed “Understand Relevance and Enhance Content” projects. Over one six month period search traffic to a particular channel grew […]
As Refined Practice’s resident linguist, I’d like to highlight the importance of good language in helping you make the most of your brand. If you’ve invested a great deal of time and money in creating the best possible website, brochure, Facebook page etc., it would be a shame to skimp when it comes to editing […]
About the project We carried out a short review examining Refractiv’s digital presence. This involved analysis of a number of sets of data and provided detailed examples as to how improvements could be made. We made a number of detailed recommendations for further work. What the client has to say… “Refined Practice executed a quick […]
About the project Refined Practice created a visual identity design including a logo and colours to be used in the design of business cards, letterheads and a website. Fresh Perspectives wanted to present their new company with a consistent look which conveys authority without being boring. The design of the visual identity package was to focus on what […]
